Niamh Ryan

Pay Attention To Pee

Prostate cancer survival rates are 93% when detected early - if only men knew where to look for the signs and symptoms. We had to get Irish men to Pay Attention to Pee as it could save their lives. So we put wee wee at the heart of this campaign - on screen, spelled out in billboards and right in peoples ears.

Live Stream Radio - 50''

Pay Attention to Your Pee. It could save your life.

Prostate cancer survival rates are 93% with early detection - if only Irish men know where to look. This campaign made symptoms of wee wee the star of the show to spread symptom awareness.

'Pay Attention To Your Pee' from the Marie Keating Foundation

A Nation Delivers - An Post

Making Better Happen

They say write what you know... so I did and it became a beautiful brand story for An Post.

‘An PostNation Delivers' is inspired by my family, my nephew Daylan and a beautiful, real story. Over countless sleepless nights, meltdowns and tears Yvette took matters into her own hands and asked the internet for help. Prompting Irish people into action searching and sending teddys - all to help a boy with autism find a little comfort.

This isn't an ad about autism but it is a HUGE win for inclusivity and real representation for the 20% of the population that are neurodiverse. Proving that when our personal experiences shape our work it results in really powerful storytelling

Skoda Place Names

Škoda Placenames

Muff, Lousybush, Gowel! The Škoda Place Names campaign is rude for a reason - celebrating the most colourful sounding places you can visit across Ireland. Plan your trip now using the rude roadtrip generator.

https://theruderoadtrip.ie/

Story Maker Storyboards

Creative minds need minding. So when tasked to speak to creative people working in film, tv, and animation about their mental health we used story boards , the universal language of the screen industry to highlight important mental health services.

Mind Your Creative Mind

Mind Your Creative Career

And yes… I did get to direct the incredibly talented and handsome Colin Farrell.

Mind Your Creative Finance

Rainbow Blood

Rainbow Blood Radio

In Ireland, 1 in 5 people who identify as LGBTI+ are physically attacked because of their sexuality. The Rainbow Blood campaign for BeLonG To Youth Services shared a united message at the end of pride month, after a string of homophobic graffiti darkened the celebrations.

The performance by spoken word poet FeliSpeaks held the attention of the country. A show of support on every station, a reminder that we need Pride until everyone can feel safe and equal.

Where To Watch - Screen Ireland

The Balancing Act - An Post

Bills, savings, the kids pocket money… ever feel your financial to-do list stacking up? In the ‘The Balancing Act’ we made the invisible financial mental load visible in one giant, real-life stack. Built for real and shot in-camera with a huge crafted stack is the largest prop build in advertising in Ireland for the last 20 years.

An Post Money - Making Better Happen

Bulmers. It's Our Time

Bulmers - It's Our Time

Wait… is this story about us? Irish people love nothing more than telling a great story to their mates over a delicious pint.

Ridiculously Delicious

We brought bite size fun to Kellogg’s Rice Krispies Squares with a sweet, shy, and absolute snack of a date made entirely from product.

Cinema Date 15s 16-9

Cinema Date - Face 6s 16-9.mp4

Cinema Date - Kiss 6s 16-9

Colourtrend - A World of Quality

colourtrend_-_a_world_of_quality_.mov (1080p).mp4

Paint ads should be beautiful, right? We think so too. These Colourtrend ads were shot all on camera using the product to create a visual feast for the eyes.

Ticket to Student Life - Irish Rail

This campaign for Irish Rail reminds first year students that the train is always their ticket to student life and back home, whenever they need it. We used ticket as a window, combining the home and college scenes. The scenes were built together, existing in tandem so everything could be shot in-frame instead of retouching which gives a unique look and feel.

Suas Shine a Light on Literacy

A simple print ad for literacy charity, SUAS, shows the power literacy has to change the lives of children. Learning to read and write can open up a world of opportunities and we wanted to show the potential volunteers just how much difference they could make to a child’s life.

We utilised the newspaper paper to deliver a powerful message;

“When you can read everything, it changes everything.”

This 2-sided print ad that tells the story of a young child with literacy problems, on the reverse side we continued the story. Thanks to the thin newsprint paper, when the ad is held up to the light, the extra words change the story entirely from a negative to a positive. Demonstrating that being able to read everything really can change everything.

Do You Recognise Your Details?

For the IAPI An Post Direct Challenge, we made our campaign as direct as we could. Our medium of choice? A simple letter.

To demonstrate the idea, we wrote specifically for the judges, each receiving a different letter. We found extremely personal information about the lives of our four judges and then changed the information, so it is appears slightly inaccurate. The judges names are misspelt by one letter, the dates are one day out, the place names are ones of neighbouring towns. The personal information becomes increasingly inaccurate as you read down through the letter.

We wanted them to be momentarily disturbed, confused and suspicious of the sender. These letters are intended to make the recipient pause, giving them a momentary glimpse of what the condition could feel like, even if just for a moment.

Do You Recognise Your Details?

The One That Got Away

‘He stole more than her heart.’

We educated banking customers on the dangers of online romance scams with a steamy love story that held all the warning signs. This thumb-stopping tale was a special IG story for valentines day.